Budget
Whatever marketing budget you have, it is important to ensure that monies set aside for your event are targeted specifically at your audience. Telemarketing, direct marketing, media advertising, fax broadcasting and financing a direct sales force all work but 95% of the financial cost is wasted on people who are not interested in your product. A golf day cuts out waste and concentrates 100% of your resources on the 5% who are your existing or potential customers.
This allows you to sustain or increase your sales for a fraction of the cost of other methods, thus making your golf day or event the most effective way of retaining existing business and encouraging new. When allocating a budget for your event, it is imperative that you consider the importance of retaining your customers and the benefits in terms of acquiring new business. Your existing and potential clients are the life blood of your company and sustain company profits the livelihoods of your employees. The chances are that your top 10 clients represent 40% or more of your profit. Hosting your event can cost anything from a few hundred to tens of thousands of pounds but whatever the cost, this will pale into insignificance when you consider the potential rewards to your company.
Whatever your budget be it large or small, from 10 to 110 guests we will prepare and organise an unforgettable event for you, ever mindful of the importance of the event to you and your company.
If you would like to discuss your budget in more detail, give us a call and our Director will assist you and help you to organise a day to remember.