Who to invite
If you are planning a golf day or event you will no doubt want to invite existing clients and suppliers. Don’t forget, however, that the friendly atmosphere of a golf day is an ideal environment within which to introduce your company to potential clients too. Promoting within your circle, with glowing testimonials from your existing clients, is a great way of securing additional business for your company.
If you don’t have a fixed plan as to who to invite, look at your list of existing contacts. Your invitations should reflect the relationships you have already forged in your day-to-day business transactions, e.g. do you deal with the Chief Executive or the person responsible for purchasing? The ratio of clients to potential customers should be around 60/40 in favour of existing clients as this will maintain the friendly atmosphere so essential to a successful day. In addition just because the day is centred on golf don’t leave out important clients just because they are not golfers. Each resort has a multitude of on-site activities to interest them.
Getting your pairings right is also critical as you don’t want all staff or existing clients playing together just because they know each other. Each four ball should be a balance of a member of staff, one or two clients and a prospective client. This will ensure that as and when business is discussed it will reflect both the company’s and the client’s perspective.
Having meticulously planned every last detail of your event it is important in the days leading up to your event that we focus on contacting your clients to confirm their eagerness/willingness/intention to attend. In the unlikely event that someone is unable to attend you should always have reserves shortlist prepared. This will guarantee that everyone who attends is there for a reason and not just as a last-minute replacement merely to fill a space.